It was difficult for merchants to keep track of order time stamps when multiple orders are in preparation during peak times. After the order was received, they mentally calculated how long it had been since the order was received.

When the order was received, we animated the time and displayed how much time had passed since the order was received. By doing so, merchants could see the actual time stamp instantly at a glance.

Merchants couldn't keep track of the orders that are on time and the 

ones that are running late.

In the case of an order that is not marked as "Order ready" in time, the card turns red and the button starts blinking, this was done to get the merchant's attention.